LBHRC announces senior staff appointments in Australia and Bali
(April 2008)

The Little Bali Hotel & Resort Company (LBHRC) has commenced the start of what it says represents a major repositioning for the brand in Australia and Bali with the appointment of two new senior staff in both regions.

Well known Sydney-based Pacific-Asia marketing specialist Paul Cutler has been appointed to take on the role of International Sales and Marketing Manager.

In Bali, the company is claiming a major coup with the appointment of Bali Weddings International founder Katrina Simorangkir, one of the destination’s best-known expat tourism identities, as a senior product consultant.

Cutler’s previous experience includes roles with the Shangri-La Hotel Group and Le Meridien Hotels & Resorts before setting up his own marketing company CTM Resorts in 2001 with a focus on Asia-Pacific hotel and tour company representation.

Cutler will now take full responsibility for all aspects of the company’s international sales and marketing activity.

Katrina Simorangkir (formerly Meyer) is highly respected on both the Australian and Balinese travel industry scene.

Her vast experience includes stints with Bali Travel Service and Garuda Indonesia in Darwin prior to taking on a senior role with Bali specialist wholesaler Garuda Orient Holidays where she rose to the position of Manager Australia.

While with GOH she played a major part in helping to set up the wholesaler’s US and Bali operations before leaving the company to launch the Bali Weddings International concept in 1992.

Bali Weddings International has since evolved to become one of the destination’s best known wedding event operators and is an acknowledged catalyst for Bali’s thriving romantic travel business.

The company’s activity now extends beyond Australia and New Zealand to encompass Asia, the UK and Ireland, continental Europe and the US.

Ms Simorangkir was one of the first Bali-based operators to throw her support behind LBHRC when the company first launched in November 2006.

Acting in a senior consulting role, her activity in the main is intended to help LBHRC grow its already extensive Bali membership base.